There are many luxurious watch brands in the world, and the same brand of watches will be very different in price and design, we can't simply tell which brand of watches is more famous. So they are divided into five levels:

Top Luxury watch

High Luxury watch

Luxury watch

Basic Luxury watch

Fashion watch

 

The first level of men watch brand we call them the Top Luxury watch because their feature:

  • > $40,000
  • Superb heritage/blood
  • Exclusive (limited)
  • There may not be the best resale value
  • Small niche boutique (independent)
  • Impeccable craftsmanship
  • Brand recognition in the watch industry
  • Complex automatic internal motion
  • Precious metals and diamonds
  • Sapphire crystal

The top 10 top luxury watches brand rank in this Category:

Patek Philippe

Jaeger-LeCoultre

Audemars Piguet

CARTIER

 Vacheron Constantin

Blancpain

Glashütte Original

Breguet

PIAGET

Ulysse Nardin

 

The second level of men watch brand we call them the High Luxury watch because their feature:

  • $10,000 - $40,000
  • Superb Heritage/Pedigree
  • High resale values
  • High Quantities (on most pieces)
  • May have famous very expensive rare pieces
  • Brand recognition by greater public
  • Complex Quality Automatic Movements, most In-House
  • Impeccable Craftsmanship, often Handmade
  • Precious Metals and diamonds
  • Sapphire Crystal

The top 10 high luxury watches brand rank in this Category:

Rolex

OMEGA

IWC

Breitling

Chopard

HUBLOT

Panerai

BVLGARI

ZENITH

Carl F. Bucherer

 

The third level of men watch brand we call them the Luxury watch because their feature:

  • $5,000 - $10,000
  • Respected Heritage/Pedigree
  • High resale values
  • Mass Production, some rare pieces
  • Quality Automatic Movements, some In-House
  • Great Craftsmanship
  • Some Precious Metals and Stones
  • Sapphire Crystal

The top 10 luxury watches brand rank in this Category:

Longines
Tudor
Tag Heuer
Oris
RADO
MONTBLANC
Maurice Lacroix
BALL Watch
Baume & Mercier
Emile Chouriet

 

The fourth level of men watch brand we call them the Basic Luxury watch because their feature:

  •  $1,500 - $5,000
  • Average Heritage/Pedigree
  • Mass Production
  • Good Automatic Movements, frequently ETA
  • Good Craftsmanship
  • Occasionally use Precious Metals and Stones
  • Sapphire Crystal

The top 10 basic luxury watches brand rank in this Category:

Mido
Tissot
Casio
SEIKO
Citizen
Hamilton
TIAN WANG
Titoni
ORIENT
FIYTA

 

The fifth level of men watch brand we call them the fashion watch because their feature:

  • $500-$1,500
  • Some Heritage/Pedigree( famous because their brand of other thing, like CHANEL famous with perfume)
  • Mass Production
  • ETA Automatic Movements, some Quartz
  • Basic Craftsmanship Quality
  • Usually Sapphire Crystal

The top 10 fashion watches brand rank in this Category:

Swatch
CHANEL
Hermès
Gucci
Dior
Louis Vuitton
Tiffany
HUGO BOSS
LAVARO